Glossary
Every term as it is named in the administration and the partner area, plus common synonyms from affiliate marketing and the place where you find it.
The program through which customers and other partners promote the shop and receive commission for it. Also partner program, referral program or “customers refer customers”.
Where to find it: Administration under Marketing → Affiliate program; in the shop in the customer account under “Affiliate Program”.
Whoever promotes the shop and receives commission for it, usually a customer with a customer account. Also affiliate, referrer or recommender.
Where to find it: Affiliate program → Partners.
A partner you create in the administration only, for example for a blog or a comparison site. It is managed and paid there and calculates with the settings of all sales channels.
Where to find it: Partners → Create affiliate → “Without a customer account”.
The page in the customer account where customers register as partners at once or apply. It shows what partners earn.
Where to find it: Shop: customer account → Affiliate Program.
The registration of a customer with a desired code and a message when partners are approved by hand. You approve it or reject it with a reason.
Where to find it: Partners → Applications.
An amount every new partner receives on registration as a manual booking.
Where to find it: Settings → Partners · Starting credit.
The page of the partner in the customer account with available commission, codes, links, statistics and settings. Also partner dashboard or affiliate area.
Where to find it: Shop: customer account → Affiliate Program, tabs Overview, Commission, Statistics, Settings.
The identifier of a partner, such as “LENA”. It is attached to the partner link and assigns customers and orders to the partner. Also affiliate code or referral code.
Where to find it: At the partner on the tab Marketing; in the partner area under “Promote”.
A link to any page of the shop with the partner code as a parameter, such as ?partner=LENA. Also affiliate link or referral link.
Where to find it: Partner area, card “Promote”; Settings → Marketing · Partner link.
A short form of the partner link, such as shop.com/partner/LENA, leading to the home page. You set the path.
Where to find it: Settings → Marketing · Partner link → “Short link path”.
The partner link as a QR code to download, for flyers and referral cards for example. It is generated in the browser of the partner.
Where to find it: Partner area, next to the short link and every generated link.
A Shopware promotion with a code of its own for every partner. Customers save with it, and the order counts for the partner. Formerly “advertising voucher”.
Where to find it: Marketing → Partner vouchers; Settings → Marketing · Partner voucher.
The code of the partner voucher, such as “LENA10”, which customers enter in the cart. Also discount code or coupon.
Where to find it: At the partner on the tab Marketing; in the partner area under “Promote”.
The wish of a partner for a different partner or voucher code, which only applies after your approval.
Where to find it: Partners → Code requests.
The link between a customer and their partner, through link, voucher, cookie, customer account or entry in the cart. In affiliate marketing also tracking or attribution.
Where to find it: Settings → Marketing · Customer assignment.
Customers assigned to a partner, with the referral date. The duration of the assignment counts from that date.
Where to find it: Marketing → Referred customers; at the partner on the tab Customers & orders.
When another partner takes over a customer who is already assigned. Excluded by default.
Where to find it: Settings → Marketing · Customer assignment.
A cookie that keeps the partner code of a visitor, 30 days by default, even if they only order later.
Where to find it: Settings → Marketing · Cookie.
A recorded call of a partner link with time, origin, target page, device and shortened IP. Clicks are statistics; commission does not depend on them.
Where to find it: Marketing → Clicks; Settings → Marketing · Click tracking.
The share of clicks followed by an order. Also conversion rate.
Where to find it: Dashboard, statistics; on request in the partner area.
The page a visitor came from to the partner link, such as instagram.com. Without one it reads “Direct (no referrer)”.
Where to find it: Statistics → Click sources; Marketing → Clicks.
The page of the shop a partner link lands on. Also target page.
Where to find it: Statistics → Products & landing pages.
Five checks compare every referred order with the data of the partner and flag a suspected case. You decide “No fraud” or “Fraud attempt”.
Where to find it: Marketing → Fraud check.
The amount a partner receives for a referred order. It is calculated from the net value of the goods after discounts, without shipping, in the default currency.
Where to find it: At the partner on the tab Bookings; at the order on the tab Affiliate program.
“Per product: percentage of net”, “Per product: fixed amount per piece” or “Per order: fixed amount”.
Where to find it: At the partner on the tab Commission; in partner groups and commission rules.
The rate applies to the first order of a referred customer, the rate for subsequent orders to all further ones. If it is empty, the rate applies to subsequent orders as well.
Where to find it: At the partner on the tab Commission; in partner groups and commission rules.
Every further order of a customer already referred. It can be paid with a rate of its own or excluded completely.
Where to find it: Settings → Commission · Commissionable orders.
An order that is old enough, has the chosen order status and comes from a customer of the chosen customer groups. Only then is its commission booked.
Where to find it: Settings → Commission · Commissionable orders.
The time between the order and the booking of the commission, 14 days by default, in line with the right of withdrawal. In the settings “Age (in days)”.
Where to find it: Settings → Commission · Commissionable orders.
The preview of the commission of an order still in the waiting period. It is never recalculated and can differ from the booked commission.
Where to find it: Dashboard, balance of the partners; partner area, when switched on.
Below the minimum order value an order earns no commission; the maximum commission caps the commission of one order.
Where to find it: At the partner, in partner groups and under Partners · Defaults for new partners.
A rate of its own for certain customers, products, categories or dynamic product groups, with priority, period and, if you like, for certain partners only. Formerly commission through custom fields.
Where to find it: Commission → Commission rules; tab Affiliate program at product and customer.
The number that decides which rate applies when several match: the higher number wins.
Where to find it: In commission rules and partner groups.
Decides whether the priority counts first or always the highest or lowest rate.
Where to find it: Settings → Commission · Commission rules.
A group of partners with rates and limits of their own, such as Bronze, Silver and Gold. An active partner group replaces the rates of the partner. Formerly “tier”, in affiliate marketing also level.
Where to find it: Commission → Partner groups.
Partners move up into a higher partner group by turnover, orders or referred customers, never down.
Where to find it: Partner group → card “Automatic promotion”.
The run that books commission from commissionable orders: live, by scheduled task or by console command.
Where to find it: Settings → System · Calculation of the commission; status line in the dashboard.
The log of how the commission of an order came about: basis, rate, rule and result.
Where to find it: Order → tab Affiliate program → “View log”.
A booking by hand, positive or negative, with a private and a public comment, for example for a bonus or a correction.
Where to find it: At the partner on the tab Bookings → “Create booking”.
When an order with commission is cancelled, the affiliate program books the commission back with a negative manual booking.
Where to find it: Settings → Commission · Cancelled orders.
In Shopware 6 an article is called a product. In commission rules a main product includes all its variants, a variant only itself.
Where to find it: Catalogues → Products; tab Affiliate program at the product.
A group of products defined by filters, such as all reduced products. Also product stream.
Where to find it: Catalogues → Dynamic product groups; commission rule → Assignments.
A shop within Shopware with its own domain and settings.
Where to find it: Settings of the affiliate program, selection at the top.
A voucher or discount in Shopware 6 under Promotions. Partner vouchers and commission vouchers are promotions.
Where to find it: Marketing → Promotions.
The booked commission of a partner minus what they have already redeemed. In the administration also called balance.
Where to find it: Head of the partner detail page; head of the partner area.
How partners receive their commission: “Voucher”, “Payout” or “Voucher and payout”.
Where to find it: Settings → Payout · Compensation; at the partner on the tab Remuneration.
A voucher a partner turns their commission into and redeems in the shop.
Where to find it: Payout → Commission vouchers.
Fixed amounts such as 10, 25, 50, 100 and 250 euros, or an amount of the partner's choice from a minimum amount, for vouchers and payouts.
Where to find it: Settings → Payout · Compensation by voucher or by payout.
A surcharge in percent on the vouchers of a partner who chooses between voucher and payout.
Where to find it: At the partner on the tab Remuneration.
The transfer of commission to the account or PayPal address of the partner, with the states “Open”, “Approved”, “Being transferred”, “Paid” or “Rejected”.
Where to find it: Payout → Payouts.
SEPA bank transfer with account holder and IBAN, or PayPal with an email address, stored by the partner in the partner area.
Where to find it: Partner area → Settings; at the partner on the tab Remuneration.
The list of open requests per method, with recipient, warnings and the orders behind them. There you approve or reject payouts.
Where to find it: Payout → SEPA payouts or PayPal payouts.
A run transfers approved payouts: as a SEPA file for online banking or row by row through the PayPal API.
Where to find it: Payout → Payout runs.
Where a request comes from: from the partner, from the automatic payout or through the API.
Where to find it: Payout → Payouts, column Origin.
On the payout day the affiliate program creates a request over their balance for every partner with the remuneration “Payout”, weekly, every two weeks or monthly.
Where to find it: Settings → Payout · Automatic payout.
The PDF of a payout with the orders behind it, in the partner area “Receipt (PDF)”. Also called commission statement.
Where to find it: Payout in the administration; partner area → Commission → History.
The text on the transfer, by default “Partnerprogramm Auszahlung” with the number of the payout.
Where to find it: Settings → Payout · Payout methods.
A Shopware order created on request for every voucher or payout, for example for the ERP.
Where to find it: Settings → Payout · Order for each redemption.
The start page of the affiliate program with status line, figures, tasks and the balance of all partners.
Where to find it: Affiliate program → Overview → Dashboard.
The booked commission plus the discount of the partner vouchers, net.
Where to find it: Dashboard; Statistics → Costs & payouts.
A window with ten steps that asks for the most important settings and saves them for all sales channels.
Where to find it: Affiliate program → System → Setup assistant.
Every email of the affiliate program is a flow in Shopware's Flow Builder. It is only sent when its switch in the configuration is on as well.
Where to find it: Affiliate program → System → Flows.
One of four profiles for Shopware's import/export that output the data of the affiliate program as a CSV file.
Where to find it: Affiliate program → System → Export.
A background run of Shopware, such as the commission sync every 15 minutes.
Where to find it: Settings → System · Scheduled tasks and console.
Partners also earn from the orders of the partners they recruited, down to level 5. An add-on plugin of its own. Also MLM, network marketing or structured sales.
Where to find it: Affiliate program → Network → Multi-level marketing.
Level 1 is the partner whose code the order carries; level 2 the partner who recruited them, and so on down to level 5.
Where to find it: Order → tab Affiliate program, column Level.
The partner who recruited another partner. They stand one level higher. The recruited partners are also called downline in affiliate marketing.
Where to find it: At the partner on the tab Network, “Recruited by”.
All partners below a partner, over all levels.
Where to find it: At the partner on the tab Network; in the partner area as a tree.
The rates of a partner for levels 2 to 5, prefilled from the settings of the add-on plugin.
Where to find it: At the partner on the tab Commission, card “Further levels”.
The partner code assigns customers and orders to a partner and is attached to the partner link. The voucher code belongs to the partner voucher: customers save with it, and the order counts for the partner as well.
A partner group gives all its partners the same rates, with automatic promotion if you like. A commission rule gives certain customers, products, categories or dynamic product groups a rate of their own. If both match, the priority decides.
Every further order of a customer already assigned to a partner. It can get a rate of its own, such as a smaller one, or no commission at all.
The available commission of a partner: everything booked minus what they redeemed as a voucher or payout.
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