The coffee machine review that eats your margin.
A comparison site sends you customers who are ready to buy. It sends them, however, to exactly those devices where the least is left over. Ten percent commission is a fair thing on an accessory and a loss-making deal on a portafilter machine. That is why the rate does not hang on the partner alone.
One rate, two very different outcomes.
The same 10 percent, once on a device with a thin margin and once on an accessory.
The machine costs you money on every order referred, the grinder carries splendidly. A uniform rate therefore punishes you exactly where the partner links most eagerly: at the expensive devices with the thin margin.
The rate belongs on the range, not only on the partner.
If several rates apply to an order, your setting decides: first match in a fixed order, highest or lowest rate. Whoever wants to protect the margin takes the lowest. Every entry carries its calculation log, so you can always look up which rate applied.
The same order, with rates on the range.
| Line item | Net | Rate | Commission |
|---|---|---|---|
| Portafilter XL | €899.00 | 2 % product | €17.98 |
| Coffee grinder | €149.00 | 10 % partner | €14.90 |
| Cleaning tablets | €19.00 | 10 % partner | €1.90 |
The partner still earns well on what has margin, and you no longer pay in where there is none. Worth knowing for the conversation with the site: a rate on the range applies to every partner equally. It is not a punishment aimed at one of them but a property of the product.
Common questions
Why is one commission rate for every product not enough?
Because your margin is not the same everywhere. On accessories there is often 50 percent, on devices sometimes 8. A uniform rate of 10 percent is generous on the accessory and a loss-making deal on the device. That is why rates can additionally be stored on the product, the category and the dynamic product group.
Where can I store a rate?
In four places: on the individual customer, on the product, on a category and on a dynamic product group. A single switch releases all four together, and it is off out of the box. On top of that comes the rate on the partner itself and a separate rate for follow-up orders.
Which rate wins when several apply?
You decide that with a setting: the first match in a fixed order, the highest or the lowest rate. Whoever wants to protect their margin takes the lowest. Whoever does not want to upset partners takes the highest. The first match is the most predictable variant, because the order is fixed.
Does a rate on a product apply to every partner?
Yes. A rate you attach to a product, a category or a product group applies to every partner equally. Only the rate on the partner and the rate on the customer are individual. That way you protect a thin margin shop-wide without maintaining it separately for every partner.
What is a dynamic product group in this context?
A Shopware product group that fills itself by your rules, all products of one manufacturer for instance, or everything under a certain price. Attach a commission rate to it and the rate follows automatically: new products that fit the rule get the rate without you doing anything.
Can I see how a commission came about?
Yes. Every commission carries the log of its calculation, visible on the order in the administration. It shows which rate applied and why. That answers any question a partner asks without you having to guess.
Does shipping count?
No. The percentage rate calculates on the net goods value excluding shipping costs. With absolute rates shipping is irrelevant anyway. Foreign currencies are converted into your default currency.
Other ways to turn customers into partners.
An agency with an invoice
Business partners send invoices. The receipt and the net invoice have to match up.
Read on → Five levelsA sales network
Partners recruit partners, and whoever recruited them earns too. The add-on for structures.
Read on → A rep without a customer accountField sales and trade
Partners who buy nothing themselves: created by you, rewarded per order.
Read on →Commission is arithmetic, not a gesture.
In the demo shop rates on partner, product and category sit side by side.