Partners

All partners in one place, each with a detail page of its own.

Under Partners you find every partner of the program with code, partner group, customer and figures. Every partner has a detail page with seven tabs: Base data, Marketing, Commission, Remuneration, Customers & orders, Bookings and Statistics. Applications and requested codes are reviewed in lists of their own, and a tab at the customer shows which partner referred them.

Marketing → Affiliate program → side menu Partners → Partners, Applications or Code requests

The partner list

Which partners does my affiliate program have?

The partner list shows every partner with partner code, partner group, coupon code, customer and status, plus clicks, customers, orders, turnover and the available commission. Partners come about in three ways: through the registration in the customer account, automatically with an order if this is switched on in the registration settings, or by hand via Create affiliate. A click on the name opens the detail page.

  • Status: “Awaiting approval” means the application is still open. “Active” earns commission. “Inactive” earns no new commission in the sync and cannot trigger anything in the partner area. “Rejected” marks a rejected application.

  • Red info icon in front of the name: there is an open application or an open code request. You decide under Applications or Code requests.

  • Icon after the name: the partner has an internal note. The tooltip shows it, the partner never sees it.

  • Partner group: the assigned group as a chip, with “· inactive” when the group does not count at the moment, and “--” without a group.

  • Coupon code and Customer: the code of the partner voucher and the customer account. “No coupon” and “No customer” appear in grey, for a comparison site created without a customer account for example.

  • Clicks counts the visits of the partner links from click tracking, Customers the assigned customers, Orders their orders.

  • Turnover (this month) and Turnover (this year) show what a partner brings right now. Available commission is the amount the partner can still redeem as a voucher or payout. Next to it is the column Created at.

  • Search and filter: the search finds name, partner code, first and last name of the customer and coupon code. The filter on the right shows only the partners of one partner group, all in Silver for example.

Creating partners by hand

How do I create a partner by hand?

You create partners by hand when they do not register in the shop themselves: a blog, a comparison site, a sales rep or a customer you invite in person. Name and partner code are required. The form asks whether the partner gets a customer account and shows their commission and partner group below.

  1. 1Open Partners → Partners and click Create affiliate.

  2. 2Enter the Name. It is internal, the partner does not see it.

  3. 3Enter the Partner code, without special characters. It is stored as you write it; comparisons ignore upper and lower case. If the code is already taken, the form says so when you save.

  4. 4Switch on Active. The switch is off when you create a partner, and an inactive partner earns no commission.

  5. 5Under Customer account, choose whether the partner is created without a customer account, with an existing customer or with a new customer (the three ways below).

  6. 6Check the card Own commission. It is prefilled with “Per product: percentage of net” and 5 percent; minimum order value, maximum commission and the partner group for new partners come from the defaults in the configuration.

  7. 7Click Save.

The three ways for the customer account:

  • Without a customer account: “Create a partner without a customer account, for example for Google.” You manage and reward them in the administration. They have no partner area and receive no emails; their settings come from “All sales channels”.

  • Select an existing customer: you search the customer account by name or customer number. The customer then finds the affiliate program in their customer account.

  • Create a new customer: you enter customer details and address in the same form, and both are saved together with the partner.

The detail page of a partner

What does the detail page of a partner show at a glance?

At the top is the header with everything that defines a partner, below it seven tabs. Save stores the changes of all tabs at once. Open items appear as a notice with a link; the decision is made in the respective list.

  • Header: name, partner code, state, partner group, the customer account as a link and “Partner since”.

  • Figures: for approved partners, “Available commission”, “Referred customers” and “Clicks” are shown on the right.

  • Suspected fraud: when orders of this partner share data with the partner’s own data, the number of open cases appears here with the link “Go to the fraud check”. More in the chapter Fraud check.

  • Code request: “Partner code change requested” or “Voucher code change requested”, with a link to the review under Code requests.

  • Open application: “Application awaiting review” with the link “Review application”. Until approval, the tabs Commission, Customers & orders, Bookings and Statistics are locked; partner code and partner voucher can only be read.

How do I see the partner area the way the partner sees it?

Log in as partner opens the partner area in a new tab, logged in as the customer of the partner. The plugin uses Shopware’s “Log in as customer” for this, in the sales channel of the customer account under the domain of the default language. This way you check commission, codes and settings exactly as the partner sees them.

  1. 1Open the partner and click Log in as partner at the top.

  2. 2The new tab opens the partner area with the available commission, tabs and codes of the partner.

  3. 3Log out of the shop afterwards.

When is the button locked?Text in the tooltip
The partner has no customer account.“No customer account is assigned to this partner.”
The customer account is a guest account.“The customer account of the partner is a guest account.”
The customer account is inactive.“The customer account of the partner is inactive.”
The sales channel is inactive.“The sales channel of the customer account is inactive.”
The sales channel is not a storefront.“The sales channel of the customer account is no storefront.”
The sales channel has no domain.“The sales channel of the customer account has no domain.”
The user lacks the Shopware permission to edit customers.“The right to log in as a customer (edit customers) is missing.”

Base data tab: name, active, customer account and internal note

The basic data of the partner. The values of the customer account are shown read only; you change them at the customer.

  • Name: the internal name the partner does not see. Active: an inactive partner earns no new commission in the sync. They still see their partner area, but the shop refuses changes and redemptions with a notice.

  • Customer: the customer account the partner signs in with. Below it are company, VAT ID and email address from the customer account.

  • Emails to the partner: “On an order of a referred customer” and “When commission is ready for remuneration”. The partner sets both in the partner area, here you see and change them. They are only sent when the setting under “System · Emails to partners” and the flow are on as well (chapter Emails and flows).

  • Internal note: free text for your team only. The partner never sees it, neither in the partner area nor in an email. In the partner list an icon shows that there is a note.

Marketing tab: partner code, partner link and partner voucher

Everything the partner advertises with, in one place. How link, short link and voucher work in the shop is described in the chapter Marketing.

  • Partner code: the field stays locked until you click Change partner code. A new code is also applied to the referred customers and orders, and the old one loses its validity at once. If the partner has requested a code themselves, the field stays locked until the request is decided.

  • Partner link and Short link to copy, built from the domain and settings of the partner’s sales channel. The short link exists as soon as a short link path is set.

  • Partner voucher: the partner’s Shopware promotion. This is also where you assign an existing promotion.

  • Use: code, status, orders, customers, net revenue, total discount, commission and “Last used”. Open partner voucher leads to the detail page under Marketing → Partner vouchers.

Commission tab: own rate, partner group and the partner’s commission rules

The tab shows what this partner calculates with. How the commission of an order comes from it is explained in the chapters Commission, Partner groups, Commission rules and Calculation.

  • Type of commission: “Per product: percentage of net”, “Per product: fixed amount per piece” or “Per order: fixed amount”. The sentence below explains how commission rules work together with this type.

  • Rate and Rate for subsequent orders: with the purple bracket, subsequent orders get the same rate. Remove the bracket for a rate of their own, including 0. Example: 5 percent on the first order, 2 percent on every further order of the same customer.

  • Minimum order value and Maximum commission per order: below the minimum order value the order earns no commission, the maximum caps it. Empty means no limit.

  • The own rates rest while an active partner group is assigned. Type, rates and limits of the group apply then; the own values stay saved and apply again without an active group.

  • Partner group: active groups are available. Their values are shown below, read only. Locked partner group prevents the automatic promotion of this partner.

  • Commission rules: all rules that can apply to this partner, with status, priority, rate and “Applies to”: “This partner” or “All partners”. “Show all commission rules” opens the list.

Remuneration tab: voucher, payout and the details for it

Here you decide how this partner receives their commission and see all redemptions. In detail in the chapter Payout.

  • Type of remuneration: voucher, payout or voucher and payout. With the purple bracket the value of the configuration applies; removed, this partner gets a type of their own.

  • Activate bonus for vouchers and Amount of the bonus: with “Voucher and payout” the partner gets a voucher with a percentage on top. Only the base amount is deducted: with a 10 percent bonus, a voucher of 25 euros costs the partner 25 euros of commission and is worth 27.50 euros.

  • Payout: payout method SEPA bank transfer or PayPal with account holder, IBAN, BIC and bank, or the PayPal account. The IBAN is checked for length and check digits. Requested payouts keep the recipient of the moment they were requested.

  • Automatic payout and Also request payouts himself: applies only to the type “Payout” and with the automatic payout switched on in the configuration. With the purple bracket the configuration applies, otherwise the value at the partner.

  • Payouts and commission vouchers: all redemptions of the partner with type, number or code, value, state and the order in which a voucher was redeemed. The footer shows the total, All payouts opens the filtered list.

Customers & orders tab: whom the partner brought

The referred customers and all their orders, with the conditions the commission depends on.

  • Acquired customers with date, customer number, name and email address. The footer shows the number and the link “Open in “Referred customers””.

  • Commissioned: “Yes” means at least one order with booked commission came from the customer; cancelled orders do not count. Only these customers count for partner groups with the metric “Number of referred customers”.

  • Acquired orders: date, order number, turnover, a tick for booked commission and the commission. Ticks and crosses show whether the order meets the conditions: age, further right customer group and order state. The footer shows how many are cancelled.

Bookings tab: commission from orders and manual bookings

The available commission is always the sum of all bookings minus what has already been redeemed. The tab shows both kinds of bookings. With a manual booking you credit or deduct commission, for example a bonus for a prize draw or a correction.

How to create a manual booking:

  1. 1In the card Manual bookings, click Create booking.

  2. 2Enter the amount under Commission: positive for a credit, negative for a deduction.

  3. 3Redeemed commission stays 0 for a credit. An amount here counts as already redeemed and is not part of the available commission.

  4. 4The Private comment is for your team only; the partner sees the Public comment in the partner area when “Display last manual bookings” is switched on.

  5. 5Click Save. The booking counts towards the available commission at once.

  • Commissions from orders: date, order number, customer, turnover, commission and redeemed. The footer shows “Total commission” and “available”.

  • View log in the row menu opens the calculation log of the order with base, rate, rule and result (chapter Calculation).

  • Manual bookings: the starting credit and the automatic balancing of a cancelled order appear here too, with the public comment from the template, such as “Cancelled order #10071 of 10/02/2026”. You edit a booking through the row menu.

Statistics tab: turnover, commission and clicks of the partner

Two sub-tabs: Overview with the figures of the year and Clicks with the visits of the partner links. The statistics of the whole program are in the chapter Dashboard and statistics.

  • Overview: Acquired customers, Acquired orders, Total commission and Available commission as tiles.

  • Turnover per month of the current year as a chart, below it the table with period, turnover and commission.

  • Clicks: period of 7, 30, 90 or 365 days, the clicks, the “Orders from clicks” and the conversion rate, the share of clicks followed by a first order.

  • Referrers, landing pages and devices: where visitors came from, where they landed and which device they used. Below are the latest clicks with customer and order. Days are counted in UTC.

Applications and code requests

How do I review an application and approve the partner?

When registration is set to “Partners must apply and be manually activated”, new partners land here first. The application shows the desired code and the customer’s message. What the application looks like in the shop is described in the chapter Registration.

  1. 1Open Partners → Applications. The list shows name, customer, partner code, the start of the application and the status “Pending” or “Rejected”.

  2. 2Open an application. On the left is the Comment from the customer, on the right Partner at a glance with customer, partner code and “Registered At”.

  3. 3Click Approve and confirm in the dialog. The partner can use the partner area, and their referred orders earn commission.

  4. 4Or click Reject. In the dialog you can enter a Rejection Reason (Public, Optional); the customer sees it in their partner area.

  • Rejected application: it stays in the list with its reason. “Review application again” and Approve activate the partner later. A partner who is already approved cannot be rejected here.

  • Filter on the right: “Pending Applications”, “Rejected Applications” or “All”. Approve and reject are also in the row menu of the list.

Where to find them in the settings (affiliate program menu on the left under System → Settings):

  • System · Emails to the shop card → Activate email on new partner applicationShould the shop operator be informed by email as soon as a new application from a possible partner has been received for manual review?

  • System · Emails to partners card → Activate email when an application is approvedShould the partner be informed by email as soon as their application has been approved?

  • System · Emails to partners card → Activate email when an application is rejectedShould the partner be informed by email as soon as their application has been rejected?

Code requests: a new partner code or voucher code after your approval

Partners change their partner code and voucher code in the partner area. Whether this applies at once, only after your approval or not at all is set in the card Partners · Code changes. With approval, the requests land under Code requests, one row per partner with both requests.

  • The list shows name, status “Open”, partner code and requested partner code, voucher code and requested voucher code. The filter “Code Type” shows only partner codes or only voucher codes.

  • The detail page shows the current and the requested code side by side. Check whether the new code suits your shop; the plugin checks format and uniqueness itself when you approve.

  • Approve replaces the current code. For the partner code, the plugin also switches the referred customers and orders to the new code.

  • Reject discards only this request, the current code stays valid. If the request has changed in the meantime or is already done, the plugin refuses the decision; reload the page in that case.

  • Voucher code: a request for the code of the partner voucher works the same way and appears in the same row.

Where to find them in the settings (affiliate program menu on the left under System → Settings):

  • Partners · Code changes card → Partners are allowed to change their partner codeIs the partner allowed to change their own partner code? The extension checks the validity of the new code in any case - e.g. no special characters and no existing code.

    Yes, new code is changed directly:
    The partner may change their own partner code at any time.

    Yes, new code must be checked manually:
    The partner may make a proposal for a new partner code. The new code must be manually activated in the administration.

    No:
    The partner cannot change their partner code.

  • Partners · Code changes card → Partners are allowed to change their voucher codeIs the partner allowed to change their own voucher code? The extension checks the validity of the new code in any case - e.g. no special characters and no existing code.

    Yes, new code is changed directly:
    The partner may change their own voucher code at any time.

    Yes, new code must be checked manually:
    The partner may make a proposal for a new voucher code. The new code must be manually activated in the administration.

    No:
    The partner cannot change their voucher code.

At the customer

Which partner referred this customer? The “Affiliate program” tab at the customer

Under Customers, every customer has the tab Affiliate program. It shows whether a partner referred the customer, whether the customer is a partner themselves, and which commission rules name them. Users with the permission “Use affiliate program (full access)” see the tab.

  • Referred by: partner, code, “Assigned since”, “Assignment lasts” (for good, a number of months or until a date), plus orders through the partner, net revenue and commission of the partner.

  • Partner: if the customer is a partner, you see partner since, partner group, referred customers, total commission and available, with a link to the partner.

  • Create as partner: if the customer is neither referred nor a partner, the button opens “Create affiliate” with this customer as the customer account.

  • Commission rules for this customer: rules with rate, priority, period and status. Create rule for this customer opens a new commission rule with the customer already assigned.

← Back to the manual

Common questions

Can I create a partner without a customer account?

Yes. “Create affiliate” offers “Without a customer account”, for a blog, a comparison site or Google Shopping for example. The partner is managed and rewarded in the administration but has no partner area and receives no emails. A customer account can be assigned later in the Base data tab.

What happens when I set a partner to inactive?

For an inactive partner the plugin evaluates no orders, neither in the scheduled task nor in the partner area. The partner still sees their partner area but cannot trigger anything there, so no code changes and no redemptions. When you switch them back to active, the next sync evaluates their orders that have not been booked yet.

Can I change the partner code of a partner later?

Yes, in the Marketing tab with “Change partner code”. The plugin also switches the referred customers and their orders to the new code. The old code loses its validity at once; links with the old code no longer assign anyone.

How do I give a partner a bonus or deduct commission?

With a manual booking in the Bookings tab: “Create booking”, enter a positive or negative amount, add a public comment for the partner and a private one for your team. The booking counts towards the available commission at once.

Does the partner see my internal note?

No. The internal note in the Base data tab is for your team only. The partner sees it neither in the partner area nor in an email. In the partner list an icon after the name shows that there is a note.

How do I see what the partner sees in their customer account?

With “Log in as partner” on the detail page. The partner area opens in a new tab, logged in as the customer of the partner. This needs an active customer account in a sales channel with a domain, and your user needs the permission to log in as a customer.

What does the red info icon in the partner list mean?

It marks an open item: an application that has not been reviewed yet, or a request for a new partner code or voucher code. You decide under Partners, Applications or Code requests.

Can I still approve a rejected application later?

Yes. Rejected applications stay under Applications. The detail page then shows “Review application again” with the button “Approve”.

In detail in the manual

More chapters

Registration The registration page in the customer account, instant or by application, requirements, automatic registration, partner code and starting credit. Read on → Marketing Partner link, short link, QR code and partner voucher, how customers are assigned and click tracking. Read on → Commission Which orders earn commission, how much per type, from when it is booked and what happens on cancellation. Read on →