Multi-level marketing · Priority in the network

Which rate applies on levels 2 to 5?

On every further level, three rates compete for the partner above: their level rate, their partner group and matching commission rules. The higher priority wins. By default that is the rules, and that can get expensive.

Level rate: priority 10

Adjustable in the add-on plugin. With 10 it applies wherever neither a group nor a rule matches.

Partner group: priority 50

If the partner on that level has an active partner group, its rate competes.

Commission rules: 100 to 500

Rules for customers, products, categories and dynamic product groups take precedence by default.

The example

One rule for running shoes, five levels

A running shoe shop pays 8 percent on the running shoes category, through a commission rule with priority 200 for all partners. A customer of the coach Clara buys running shoes for €120 and socks for €30 net. Clara has 5 percent, the levels above have the defaults of 3, 2, 1 and 1 percent. The level rates have priority 10 by default.

LevelRunning shoes €120Socks €30Commission
1, Clara8% rule: €9.605%: €1.50€11.10
28% rule: €9.603%: €0.90€10.50
38% rule: €9.602%: €0.60€10.20
48% rule: €9.601%: €0.30€9.90
58% rule: €9.601%: €0.30€9.90
Total€51.60

The rule has a higher priority than every level rate and therefore applies on all five levels. On the running shoes the shop pays 8 percent five times.

Put the level rate before the rules

Set Priority of rates for levels 2 to 5 to 1000 and the level rate wins on the further levels. The first level stays untouched: Clara still gets 8 percent on the running shoes.

LevelRunning shoes €120Socks €30Commission
1, Clara8% rule: €9.605%: €1.50€11.10
23%: €3.603%: €0.90€4.50
32%: €2.402%: €0.60€3.00
41%: €1.201%: €0.30€1.50
51%: €1.201%: €0.30€1.50
Total€21.60

How the plugin decides

The order on levels 2 to 5

For every further level, the affiliate program calculates as if the partner above had referred the order themselves, only with their level rate instead of their own rate.

  • Candidates: the level rate with the priority from the add-on plugin, the partner's active partner group with its priority and every commission rule that matches the order and the partner.

  • Priority first: in the two "priority first" modes under Commission selection, the higher priority wins per product, on a tie the higher or lower rate.

  • Always highest or lowest rate: in these modes only the calculated commission decides. Then even a very high priority gives the level rate no precedence.

  • Commission rules off: if Enable commission rules is off, the level rate applies on every further level.

How to set it up

In the add-on plugin

The priority applies to the level rates of all partners.

Where to find them in the configuration of the multi-level marketing add-on plugin (Extensions → My extensions → Configure):

  • Commission priority card → Priority of rates for levels 2 to 5The higher number wins. Default 10: partner groups (50) and commission rules (100 to 500) come first, the level rate applies wherever neither of them does. Only counts with "Priority first" under "Commission selection" in the partner program.

  • Level settings card → LevelThe maximum level of commission for future orders.

In the affiliate program

Whether rules count at all and how the choice is made between several matches, you set in the affiliate program.

Where to find them in the settings (affiliate program menu on the left under System → Settings):

  • Commission · Commission rules card → Enable commission rulesUses commission rules for customers, products, categories and dynamic product groups (Partner program › Commission rules). When disabled, only partner and subsequent-order rates apply.

  • Commission · Commission rules card → Commission selectionThe higher priority number wins. Equal priorities are resolved by the highest or lowest rate. Always highest/lowest ignores priority. A customer, product, category or dynamic product group match does not give a rule precedence.

Common questions

Why does level 2 get as much as level 1?

Because a commission rule with a higher priority than the level rate matches all partners. Then its rate applies on every level. The fix: raise the priority of the level rates above that of the rules, or limit the rule to selected partners.

Does the priority also change the commission of the first level?

No. The priority of the add-on plugin only applies to the level rates from level 2. The affiliate program calculates the first level as always.

Which priority do partner groups have?

The one you set at the group; the bundled example groups have 50. With the default of 10 for the level rates, an active partner group takes precedence.

Does a maximum commission also apply to the further levels?

No. Minimum order value and maximum commission per order only limit the first level.

Are commissions already booked recalculated when I change the priority?

No. Every order is booked once per level; changes apply to future bookings.

Five levels, one clear rate per level.

The multi-level marketing add-on plugin builds on the affiliate program and is available in the Shopware Store.