The customer who gets €10 once for every new customer she brings.
Carina Heller has bought her skin care from the same natural cosmetics shop for years and likes to send her friends the link. The shop does not want to pay commission on every future order for that, it wants a clear referral reward: €10 for every new customer, once, as a voucher for Carina's next purchase. Existing customers, tiny orders and a second account in her own household should get nothing. The affiliate program calculates exactly that, without anyone keeping a spreadsheet of referrals by hand.
A fixed amount, once
Absolute per order, without subsequent orders: exactly one order counts for every referred customer.
Real new customers only
Anyone who has ordered before, with the account or the same email address, is not assigned to a referrer.
The reward as a voucher
Carina redeems her balance in the partner area as a €10 voucher. The money stays in the shop.
How it works
How does the commission become a fixed reward?
In the defaults for new partners you set the Type of commission to Absolute (per order) and the Commission (absolute or percentage) to 10. Then you switch off Commission subsequent orders for commissionable orders. Only one order is commissionable for every referred customer from then on, and the commission per order becomes a reward per new customer.
The registration page says it itself: Under Affiliate Program in the customer account, Commission shows “€10.00 for the first order”, the hint For the first order sits at the top and Repeat orders reads “only the first order of a customer”. Carina knows what she gets before she shares the first link.
Joining: With the Behaviour set to Partners are activated directly, one click on Become a partner now is enough. Then Carina shares her partner link or tells friends her voucher code.
Existing partners: The defaults apply to new partners. Existing partners keep their rate until you change it at the partner in the Commission tab.
Who counts as a new customer?
With Assign new customers only the plugin only assigns customers to a partner who have no order in the shop yet, neither with their account nor with the same email address. Claudia Wendt ordered once two years ago. If she comes through Carina's link now, she stays without a partner, her order gets no partner code, and Carina gets no reward for her.
Guests: If someone orders twice as a guest with the same email address, the second order is a subsequent order. Guest orders with the same email address are subsequent orders takes care of that, on by default.
The friend's discount: Carina's partner voucher is a promotion in Shopware. Claudia can redeem it and save as well, she is still not assigned. With Uses per customer set to 1 the discount applies once per customer, and a customer rule from the Rule Builder in the partner voucher card narrows it down further.
No poaching: A customer who already came through another referrer stays there by default. She brings Carina no reward even if she uses Carina's link later.
Why does only the first order count?
The reward depends on the first order the plugin evaluates for a referred customer. Every further order is a subsequent order and brings €0.00 with subsequent orders switched off, even if the first one brought nothing itself. Ralf Brenner, Carina's neighbour, first buys only a hair soap bar for €11.90 through her link. With a Minimum order value of €30 this order is below it, and his large order two weeks later is already a subsequent order.
Minimum order value: It prevents rewards for tiny orders and makes the first order the only chance. So put the limit into the terms of your program, for example “from a €30 purchase”, or leave the field empty.
Waiting time: By default the plugin evaluates an order only once it is 14 days old (Age (in days)). If it is cancelled before that, it is never evaluated, and the customer's next order is the first one.
Cancellation after the booking: If the first order is cancelled later, Automatically settle canceled orders offsets the reward with a negative booking. Further orders of this customer remain subsequent orders.
What about a second account in the same household?
A new account with a new email address is a new customer for the shop. That is what the Fraud check is for: after every booked reward the plugin compares the order with the details of the referrer. Uwe Heller, Carina's husband, creates an account of his own and orders through her link. The order brings €10, and under Fraud check an open case shows the reasons Same address and Last name + postcode.
No fraud: The reward stays, the case is closed. The check only marks, you decide.
Fraud attempt: The plugin books the €10 back with a negative manual booking. Carina sees it in the partner area with the note “Correction of order” and the order number.
Own orders: If Carina orders through her own link or as a guest with her email address, there is no reward as long as Partners receive commission for their own orders is off, as it is by default.
How does the reward become a voucher?
With the Type of remuneration set to Voucher, every reward stays in the shop. The installation creates three staggered vouchers, among them “Partner commission 10,-”. With the Type of conversion set to Convert in staggered amounts, every reward fits exactly one voucher: in the partner area Carina picks the amount under Commission and clicks Create voucher of €10.00.
The code: It shows up in the history right away, is entered at checkout and can be used once.
More at once: After three new customers Carina can also pick the €25 voucher, the rest stays in her balance.
For you: Every voucher created is listed under Commission vouchers with partner, code, value and status.
The calculation
What do Tobias and Ralf bring?
Carina gets €10 per new customer, with a minimum order value of €30. Her partner voucher gives 10 percent off. The measure is the net value of the goods after discounts, without shipping, with 19 percent VAT.
Tobias Kern, first order
Face cream and cleansing gel, gross€59.50
Partner voucher 10%-€5.95
Shipping (does not count)€4.90
Net value of the goods after discount€45.00
Reward for Carina€10.00
Ralf Brenner, two orders
First order, hair soap bar, net€10.00
Reward, below the minimum order value€0.00
Two weeks later, net€60.00
Reward, subsequent order€0.00
Reward for Carina€0.00
What is in the balance after five referrals?
Monika Lehmann orders for the first time for €70.00 net. Claudia Wendt is an existing customer and stays without a partner. For Uwe Heller you decide Fraud attempt in the fraud check.
Carina's balance
Tobias Kern, first order€10.00
Monika Lehmann, first order€10.00
Ralf Brenner, first order below €30€0.00
Claudia Wendt, existing customer€0.00
Uwe Heller, reward€10.00
Uwe Heller, correction after fraud attempt-€10.00
Available for two €10 vouchers€20.00
For the shop, every new customer costs exactly €10, no matter how often she orders afterwards. With a commission in percent as in the customers refer customers example, the amount grows with every subsequent order.
How to set it up
The reward
In the same card, the Type of commission above is set to Absolute (per order). Every new partner gets both on registration.
Where to find them in the settings (affiliate program menu on the left under System → Settings):
Partners · Defaults for new partners card → Commission (absolute or percentage)The initial commission of the partner in percent (e.g. 5%) or in the default currency (e.g. 5,- EUR). Can be customized per partner after registration in the administration.
your-shop.com/admin
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Sales Channel
All Sales Channels
Partners · Defaults for new partners
A customer is registered as a partner in the affiliate program with these default values. Each of these settings can be customised individually for each partner after registration.
Activate individual commission for subsequent orders?
Commission for subsequent orders (absolute or percentage)?2
Minimum order value?--
Maximum commission per order?--
Partner group for new partners?No partner group
Partners · Defaults for new partners card → Minimum order valueDefault for new partners in the default currency: if the amount the commission is calculated from is below this value, the order gets no commission. Empty: no limit. Existing partners are changed on the partner or through their partner group.
your-shop.com/admin
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Partners · Defaults for new partners
A customer is registered as a partner in the affiliate program with these default values. Each of these settings can be customised individually for each partner after registration.
Activate individual commission for subsequent orders?
Commission for subsequent orders (absolute or percentage)?2
Minimum order value?--
Maximum commission per order?--
Partner group for new partners?No partner group
Commission · Commissionable orders card → Commission subsequent ordersShould all orders of a customer - including all subsequent orders - get commission? Otherwise, only one order per customer is eligible for commission.
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Commission · Commissionable orders
A referred order only becomes commissionable when all the requirements below have been met. Only commissionable orders are counted towards the partner's available commission. Although the partner sees all referred orders in their statistics, sales and commission are only visible as soon as an order is commissionable.
Age (in days)?14
Customer groups?All customer groups
Order status?All except cancelled
Commission subsequent orders?
Guest orders with the same email address are subsequent orders?
Partners receive commission for their own orders?
New customers only, no second accounts
All five checks of the fraud check are on by default, next to the address also Suspicion: same last name and same postcode. You set Uses per customer to 1 in the card of the partner voucher.
Where to find them in the settings (affiliate program menu on the left under System → Settings):
Marketing · Customer assignment card → Assign new customers onlyWhen switched on, only customers without any order in the shop are assigned to a partner, neither with this customer account nor with the same email address. Existing customers stay without a partner even if they come through a partner link, and their orders get no partner code.
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Marketing · Customer assignment
A customer belongs to the partner whose link, partner voucher or code brings them into the shop. Here you decide which customers are assigned, whether another partner may take them over and how long the assignment earns commission.
Allow manual entry of the partner code during the ordering process?
Assign new customers only?
Assigned customers may be poached from other partners?
Assignment lasts (months)?0
When the assignment ends?The customer stays with its partner, without commission
Marketing · Fraud check card → Suspicion: same address as the partnerMarks an order whose billing or shipping address (street, house number, postcode, country) is an address of the partner. Spellings like "Str." and "Straße" count as the same.
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Marketing · Fraud check
During the synchronisation the extension compares every referred order with the data of its partner. If a switched-on check matches, the order is only marked and shows up under Affiliate program › Fraud check; the commission continues as usual until you decide “Fraud attempt” there.
Suspicion: email address is the PayPal address of the partner?
Suspicion: same address as the partner?
Suspicion: same last name and same postcode?
Suspicion: same phone number?
Suspicion: same first and last name?
The reward as a voucher
By default the Type of remuneration is Voucher and the Type of conversion is Convert in staggered amounts. After the installation, voucher 1 is “Partner commission 10,-”.
Where to find them in the settings (affiliate program menu on the left under System → Settings):
Payout · Compensation by voucher card → Voucher 1Please select a voucher that the partner can redeem.
Note: Please note that the voucher uses individual promotion codes and that the discount is absolute.
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Payout · Compensation by voucher
How partners turn their commission into vouchers: in fixed steps with the promotions chosen here, or as a free amount from a minimum amount, then with the template of the card “Payout · Voucher with a free amount”. Only applies when the compensation allows vouchers.
Type of conversion?Convert in staggered amounts
Minimum amount (in EUR)?0
Voucher 1?No voucher
Voucher 2?No voucher
Voucher 3?No voucher
Voucher 4?No voucher
Voucher 5?No voucher
Common questions
What is the difference between a referral reward and a commission?
A referral reward is a fixed amount for every new customer and is paid once. A commission is calculated on every order, usually in percent and often for subsequent orders too. In the affiliate program the reward is a commission of the type “Absolute (per order)” with subsequent orders switched off.
Can I pay out the reward instead of giving a voucher?
Yes. With the type of remuneration “Payout” the referrer requests her balance in the partner area, and you pay it out after your review via SEPA file or PayPal. With “Voucher and payout” she chooses herself.
Does the new customer get something too?
Yes, through the referrer's partner voucher: 10 percent off by default, or a fixed amount in euros. Whoever redeems it and is new is assigned to the referrer. With uses per customer set to 1 the discount applies once per customer.
Is there a reward for existing customers as well?
Not with “Assign new customers only”. Then only someone who has never ordered in the shop counts, neither with the account nor with the same email address. Without the switch the reward also applies to existing customers who do not belong to a partner yet and come through one.
What happens if the first order is cancelled?
If it is cancelled within the waiting time, 14 days by default, the plugin does not evaluate it, and the customer's next order counts as the first. If it is cancelled after the booking, a negative booking offsets the reward, and further orders remain subsequent orders without a reward.
Can a referrer get a reward twice for the same customer?
No. A referred customer belongs to her referrer permanently by default, and with subsequent orders switched off only one order per customer is commissionable. If she later orders as a guest with the same email address, that is a subsequent order as well.